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Privacy Policy

Thank you for checking out Amplify’s Privacy Policy. As part of offering you Amplify’s products and services, we ask you for information about you. Some of this is private, and perhaps sensitive, information to you. Safeguarding the confidentiality of your private information is very important to us. This Privacy Policy applies to (the “Site”) and Amplify Life Insurance Company (“Amplify”) and its affiliates For the purposes of this Privacy Policy, unless otherwise noted, all references to Amplify include The Amplify website is a life insurance brokerage site. This Privacy Policy is intended to tell you, our customers, formers customers, or potential customers, about how we collect information, what information we may collect, the methods we use to protect your data, and circumstances when we may share the information with our subsidiaries and limited business partners. By using the Amplify website, you consent to the data practices described in this statement.

Collection of your Personal Information

In order to better provide you with products and services offered on our Site, Amplify may collect personally identifiable information, such as your:

  • First and Last Name
  • Mailing Address
  • E-mail Address
  • Phone Number

Amplify may also collect anonymous demographic information, which is not unique to you, such as your:

  • Age
  • Gender
  • Household Income

We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on Amplify . These may include: (a) obtaining a life insurance product recommendation on our Site; (b) obtaining personalized life insurance quotes; (c) signing up for a life insurance pre-approval; (d) sending us an email message; (e) signing up for our email newsletters. We will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.

Use of your Personal Information

Amplify collects and uses your personal information to operate its website(s) and deliver the services you have requested. In order to give you a quote for a product, we will ask you for information that does personally identify you, such as: your date of birth, zip code, gender, financial information, your lifestyle information such as whether you smoke and some biological information; and so that we can deliver that quote that you requested, we will ask you for your email and name.

Amplify may also use your personally identifiable information to inform you of other products or services available from Amplify and its affiliates. If you would like to not receive such offers, you may opt out of such communications from our affiliates.

Sharing Information with Third Parties

Amplify may share information about you, your computer, or other device with our subsidiaries and affiliates. We may also share your information with unaffiliated parties so that we may conduct our business, and so we, or the unaffiliated parties, may offer your products and services. Amplify may also share data with third parties to help us perform statistical analysis, verify your identity, life insurance application data, perform other insurance-related services, send you requested email or postal mail, provide customer support, or deliver your life insurance policy. Amplify may also request your authorization to gain third party reports, such as medical, credit, and driving records, if relevant to a product or service requested by you.

Tracking User Behavior

We use a technology service that helps us better understand our Site’s users’ needs and to optimize our Site’s experience. In other words, this technology service helps us understand how much time you may spend on which pages, which links you may choose to click, what you may like and not like, etc., and this enables us to build and maintain our Site with this feedback. The technology service stores this information on our behalf in a pseudonymized user profile. Like any vendor or third party with whom we work, the technology service, is contractually forbidden to sell any of the data collected on our behalf.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by Amplify. This information can include information of the device used to access our Site: IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of Amplify, to maintain quality of Amplify , and to provide general statistics regarding use of Amplify .

Tracking and Use of Cookies

Amplify uses "cookies" and other technologies to help you personalize your online experience. You have the ability to accept or decline cookies. Amplify and our technology serviceuses cookies to collect data on our Site’s visitors’ behavior while on Amplify and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our Site.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Amplify pages, or register with the Site or services, a cookie helps Amplify to recall your specific information on subsequent visits. This eliminates the need for you to re-enter your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Site, the information you previously provided can be retrieved, so you can easily use the Amplify features that you customized.

Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Amplify services or website when you visit.

Amplify uses services provided by Facebook and other companies that use marketing and tracking technology. These services rely on technologies, such as cookies and/or web beacons, to collect information about your browsing activities, your exchanges with websites, and the device you are using to connect to the Internet directly from your device.

If you a question about our Privacy Policy or have a recommendation about our policies, please contact us at

Protecting your Personal Information

Amplify safeguards your personal information from unauthorized access, use, or disclosure. Amplify uses the following methods for this purpose:

  • SSL Protocol
  • Data Encryption

As part of the process of an insurance company offering, selling, underwriting, reviewing, rating, or otherwise handling a policy for insurance, personal information of the applicant and policyholder is customarily handled by third parties who are experts in certain aspects of process. When Amplify transmits personal information (such as a driver’s license number) to these third parties’ websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

We aim for rigorous security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and
  • Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform the promises of a contract between you and us;
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
  • Debug to identify and repair errors that impair existing intended functionality;
  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
  • Comply with the California Electronic Communications Privacy Act, if applicable, or comply with another statute or regulation in effect if applicable to Amplify;
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
  • Comply with an existing legal obligation; or
  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Children Under Thirteen

Amplify does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, Amplify requests you to ask your parent or guardian for permission to use this website.

E-mail Communications

From time to time, Amplify or an Amplify affiliate, may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Amplify or click on a link therein.

If you would like to stop receiving marketing or promotional communications via email from Amplify, you may opt out of such communications by clicking on the UNSUBSCRIBE button.

External Data Storage Sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this Statement

Amplify reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Contact Information

Amplify welcomes your questions or comments regarding this Statement of Privacy. If you believe that Amplify has not adhered to this Statement, please contact Amplify at:

Amplify Life Insurance Company

2111 Lane Street #24560

San Francisco, California 94124-0560

Email Address:

Telephone number: 855-630-1027