Variable Universal Life Insurance

Life insurance that's as flexible as you are. Imagine that.


Key Benefits



It’s your policy - that means you can access your policy’s cash value.*

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Get lifelong coverage with the option to protect you and your loved ones in a variety of scenarios.


Tax-Efficient Growth

Have the potential to grow tax-efficient wealth by investing your premiums into assets you choose.


VUL Policy Example

monthly premium
total premiums


Over 40 number of years

VUL Account


8.17% IRR for 40 years



6.32% IRR for 40 years


A death benefit will be associated with the policy based on an individual's age and health.


6.32% average return


8.17% average return


**Tables and charts are for illustrative purposes only and are not based on any specific policy example. Please reference your specific policy for additional details. All guarantees and contractual obligations are based solely on the claims-paying ability of the issuing life insurance company.

High-Performance Funds

Low volatility

Average volatility

High volatility

example fund: low volatility

Vanguard® VIF Conservative Allocation

Over 10 number of years

top holdings
  • 42.66% Vanguard VIF Total Bond Mkt Idx
  • 19.42% Vanguard VIF Equity Index
  • 18.21% Vanguard Total Intl Bd Idx Admiral™

* Top holdings accurate as of April 11, 2022

  • Overall Morningstar Rating


  • Volatility Assessment


  • Lifetime Return


  • Gross Operating Expense


Tax-efficient growth & lifelong protection

We offer VUL policies that allow you to grow your premiums in funds such as S&P 500, REITs, global funds, and many others. You can access your cash value and tax-deferred growth as long as your policy is in-force and your death benefit will pass to your loved ones upon your passing.

Choose how you want to use your policy returns. See what our customers have used it for:

  • Retirement
  • Pay off student loans
  • Down payment on a house
  • Pay for college
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Why do I need life insurance outside of work?

Life and health insurance provided by the majority of employers offer temporary coverage while you are employed. However, if you are no longer with your current employer you will no longer be covered for life insurance or disability. In the case of a debilitating disease or a critical injury, you will most often only be offered a period of disability through work, after which your benefits will cease to exist.

Yes, you may be the owner of a life insurance policy that insures someone else. Typically, there are three parties in a life insurance contract:

  1. The owner, who has the right to make decisions
  2. The insured, who’s life is covered
  3. The payor, the individual or entity that is paying for the policy.

However, you will need three items to be able to buy life insurance on another party: Insurable interest - there needs to be reasonable financial risk for the owner if the insured passes away Medical exam - most often, there is a medical exam required for the insured to complete Consent forms - the insured will need to sign the application and policy approval form to acknowledge their consent Some examples of individuals you can purchase policies on are: business partners, children (the one instance where you do not need their consent as long as they are under 18 years old), spouse, and parents.

Yes, there are two types of life insurance policies that allow for spouses to purchase a joint life insurance policy: First-to-die: this means that 100% of the life insurance coverage will be paid out to the first spouse that passes away to be given to the second spouse. Typically, first-to-die policies are more expensive than a normal life insurance policy. Since the life insurance company is insuring 2 lives vs. 1. Second-to-die: this means that 100% of your life insurance coverage will be paid out only after both spouses pass away and be given to their beneficiaries. Normally, we recommend that each spouse get their own life insurance policy, that way they can protect each other in the case of a life emergency and maximize their coverage amount overall for what they are paying in premiums.

It depends on what you need and many people do have multiple life insurance policies. Here are some of the most typical reasons for having multiple life insurance policies: You need additional coverage - sometimes there are life changes that bring forth the need for additional coverage, such as taking on an additional mortgage or having another child. Often, people add more coverage when such life events occur. You have different purposes for each life insurance policy - many individuals who own multiple policies own them for different reasons, such as one is used as a tax-free wealth transfer to beneficiaries while another is used for accumulating cash value (with each having very different structures to maximize the purpose and intent for purchasing the policy). You are looking to get additional coverage for a specific rider, such as long-term care or critical illness - each life insurance company will only insure you up to a certain amount for long-term care or critical illness. If you wanted additional coverage for these specific healthcare riders, you may need to purchase additional coverage through another life insurance company or purchase a stand-alone policy. You want to mitigate risk in the case of a life insurance company’s bankruptcy - some individuals choose to purchase life insurance through multiple life insurance companies in fear of one going bankrupt. However, life insurance companies rarely go bankrupt and even if they do, they have multiple layers of protection (read “What if my life insurance company goes bankrupt?” for more information). Amplify only works with A-rated companies in the U.S. Make sure to check the rating of the life insurance company you purchase before accepting the policy.


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*Restrictions may apply. Please see your policy for full details.

**All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the Broker/Dealer or Amplify Insurance Company or any of its affiliates and none makes any representations or guarantees.

For educational purposes only. This webpage is not a recommendation to purchase, sell, hold, or roll over any asset and does not account for any investment, tax, or financial condition of any specific person.

It is possible that coverage will terminate when either no premiums are paid following the initial premium, or subsequent premiums are insufficient to continue coverage.

Variable Universal Life (VUL) policies are a combination of life insurance and a security that requires Securities and Exchange Commission registration. Actual performance of a VUL policy is dependent on the performance of the underlying investment. There is no guaranteed rate of interest. VUL policies can be negatively impacted by the performance of the underlying investment options, inadequate funding, and increasing cost of insurance rates.

Accessing policy cash value through loans and surrenders may cause a permanent reduction of policy cash values and death benefit and negate any guarantees against lapse that may be provided under your policy. Surrender charges may apply to the policy and loans may be subject to interest charges. Although loans are generally not taxable, there may be tax consequences if the policy lapses, or is surrendered or exchanged with an outstanding loan. Taxable income could exceed the amount of proceeds actually available. Surrenders are generally taxable to the extent they exceed the remaining investment in the policy.

Sample variable investment fund data can be found here. Values displayed are as of March 30th, 2022. S&P 500 investment fund data can be found here based on annualized returns of the SPDR S&P ETF taxed at a rate of 35%. Values displayed are as of March 30th, 2022.

Securities offered through The Leaders Group, Inc. Member FINRA/SIPC 26 W Dry Creek Circle, Suite 800, Littleton, CO 80120, 303-797-9080. Amplify Life Insurance Company is not affiliated with The Leaders Group, Inc ( Amplify Life Insurance Company offers variable life insurance policies underwritten by Nationwide Mutual Insurance Company and Equitable Financial Life Insurance Company of America.  

Check the background of your financial professional or broker/dealer with FINRA BrokerCheck.